Insider partners with Snowflake to transform Customer Engagement

NEW YORK, NEW YORK (October 23, 2025) – Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced a strategic integration with Snowflake’s AI Data Cloud to help brands unify fragmented customer data and deliver personalized experiences at scale

“Personalization can’t wait for fragmented systems to catch up,” said Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider. “Our partnership with Snowflake gives brands the clarity, speed, and security to act on customer data in real time, creating experiences that drive measurable business results.”

With this integration, marketers can securely access customer, transactional, and behavioral data in Snowflake’s governed environment and instantly activate it across Insider’s 12+ engagement channels, including email, SMS, WhatsApp, push notifications, web, and mobile app. Engagement data then flows back into Snowflake, creating a closed-loop system for deeper insights, attribution, and campaign optimization.

How this Integration Works

The Insider + Snowflake integration connects customer data to cross-channel personalization through Snowflake Secure Data Sharing. Rather than exporting or duplicating data, Insider directly accesses the latest data within Snowflake’s secure environment. This eliminates delays, reduces storage costs, and ensures bulletproof compliance.

For marketers and data teams, this means:

• Always-fresh data: Activate the most current customer information, not yesterday’s snapshot.
• Lower costs: No duplicated storage means you only pay for what you use.
• Bulletproof compliance: Sensitive data never leaves Snowflake’s secure, governed environment.
• Lightning-fast activation: Near real-time, not days or weeks.
• Composable flexibility: Seamlessly connect Snowflake with Insider’s activation layer without complex ETL or maintenance overhead.

From Insights to Impact in Real Time

With unified profiles in Snowflake flowing into Insider, campaigns no longer rely on outdated snapshots. Instead, they reflect live customer behavior. For example, when purchase frequency data indicates that a customer is due for replenishment, Insider can trigger a personalized WhatsApp reminder with their preferred product, converting on the same day. 

Real Scenarios, Real Results

The integration unlocks multiple high-impact use cases for marketers, including:

🎯 Advanced segmentation and targeting based on predictive scores, lifetime value, or discount affinity.

📱 Real-time web and app personalization to deliver consistent, contextual experiences.

🛍️ Online-to-offline engagement by merging in-store purchase data with digital behavior.

🌐 Cross-channel orchestration for personalized journeys across email, SMS, WhatsApp, push, web, and app.

🚨 Churn prevention using behavioral and predictive data to launch automated win-back journeys.

🛒 Replenishment and cart abandonment campaigns powered by purchase and browsing history.

How This Changes Customers’ Lives

For consumers, this integration translates into smarter, more relevant, and timely experiences across every touchpoint, whether that’s receiving a replenishment reminder at the right moment, seeing personalized recommendations in-app, or enjoying seamless continuity between online and in-store interactions.

For businesses, it means the ability to finally unify data, simplify operations, and transform personalization from a fragmented effort into a competitive advantage. With Snowflake’s governance and Insider’s activation engine, teams gain both the speed modern customers demand and the compliance modern businesses require.

 👉 Discover how the Snowflake + Insider Secure Data Share can transform your customer experience strategy and book demo today.