Insider Named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

NEW YORK, NEW YORK (03 September, 2025)–Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 (doc # US53601725, June 2025). 

Insider was also recognized in IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc # US49727423, August 2023).

Gerry Murray, IDC Research Director, Enterprise Marketing Apps and Agents IDC noted “AI is changing the way brands engage with customers and autonomous agents are at the heart of that shift. Insider’s platform combines generative, predictive, and conversational AI through autonomous agents to deliver truly personalized experiences at scale. It’s a smart approach that shows how Insider is shaping the future of AI-enabled marketing platforms in a fast-moving market.”

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Hande Cilingir, Co-Founder and CEO at Insider, said:

“For more than a decade, Insider has pioneered the use of AI in customer experience—first with predictive models, then with generative AI, and now by leading the shift to agentic AI. This journey has always been about more than technology; it is about empowering marketers to deliver meaningful outcomes, anticipate customer needs, and create experiences that scale both emotionally and strategically. Being named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 is a natural milestone in this evolution, powered by innovations such as our autonomous AI agents, including Agent One™, which are already transforming growth for the world’s most ambitious brands. We are entering a new era of AI-driven marketing, and Insider is proud to be at the forefront, defining what comes next.”

Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale

Insider’s AI-native architecture brings together unified customer data, advanced journey orchestration, and comprehensive AI capabilities by seamlessly blending predictive, generative, and agentic AI into a single customer engagement platform that empowers teams to activate customer engagement across 12+ channels—including Web, App, Email, WhatsApp, Push, SMS, Ads, and more.

Here’s why marketers worldwide choose Insider:

• Agent One™ brings together a family of autonomous AI agents with distinct roles. For marketing and customer engagement teams, dedicated agents continuously deliver the right insights at the right time—empowering them to design experiences that truly resonate. For customers, specialized agents provide real-time support and personalized shopping guidance, ensuring every interaction feels effortless. Together, they drive engagement and measurable impact at unmatched speed. Meet our Agents>>

• Conversational AI creates empathetic, intent-driven conversations that maintain security while transforming channels like WhatsApp into rich buying experiences that mirror your website.

• GenAI serves as your creative co-pilot, streamlining everything from audience segmentation to journey design and content production. Teams can now build high-performing campaigns in minutes.

• Smart recommendations engine combines real-time behavioral data and historical patterns with predictive algorithms to surface the most relevant products for customers. This enhanced discovery process naturally increases conversions.

AI-Optimized Customer Journeys to Deliver Seamless Customer Experiences Across 12+ Channels

Insider’s platform powers end-to-end journey orchestration by combining a canvas-based platform with unified customer data and AI. This delivers contextual experiences, such as coupons, alerts, and recommendations, to automatically map and connect personalized interactions across all channels. 

Insider’s journey builder includes built-in AI optimizations like Next Best Channel, Auto-Winner testing, and Send Time Optimization. These features automate decision-making and maximize campaign impact in real time.

MAC Cosmetics achieved 17.2X ROI and generated 53K leads in just two days by leveraging Insider’s omnichannel marketing platform.

Unifying customer data to power real-time, AI-powered marketing action

Insider’s integrated, AI-native customer data management unifies data, decisioning, and execution so marketers can automate at scale without silos. The IDC MarketScape notes Insider’s “advanced customer data management and segmentation [that] unify data to create unique profiles and enable targeted engagement with real-time, batch, and AI-powered predictive segmentation.”

Unified customer profiles feature over 120 attributes on a scalable architecture, creating the foundation for AI-driven marketing. Marketers can target audiences using predictive indicators such as likelihood to purchase, churn risk and more, to ensure the right message reaches the right users at the right time. 

Adidas, increased AOV by 259% and revenue per user by 18.5% in just one month with Insider’s AI-backed tools.

Built for Enterprise Scale 

With localized support across 28+ markets, Insider is the top choice for omnichannel marketing and customer engagement teams operating at scale.

Read the report excerpt to find out why Insider has been named a Leader by the IDC MarketScape Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025. 

Get in Touch

Ready to learn how Insider can support your business? Get in touch with Insider’s growth consultants for a personalized demo to discover how Insider can help you overcome your toughest growth challenges.

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About IDC

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.