NEW YORK, NEW YORK (September 22, 2025)––Insider, the leading AI-native omnichannel experience and customer engagement platform was recognized as a Customers’ Choice in the 2025 Gartner Peer Insights(™) Voice of the Customer for Personalization Engines report with 100/100 for Willingness to Recommend and the highest overall customer rating (4.8/5), based on 60 reviews as of May 31, 2025.
This marks Insider’s second consecutive appearance as a “Customers’ Choice” in this report, and unlike the previous occasion in 2023, Insider is the only vendor recognized as the “Customers’ Choice” this year.
Following Insider’s recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines earlier this year, Insider believes that this latest distinction, coming directly from customers, is especially meaningful.
“We believe that our recognition as a Customers’ Choice for Personalization Engines, together with three consecutive years as a Leader in the Gartner Magic Quadrant, reflects both our customers’ trust and our commitment to innovation,” said Hande Cilingir, Co-Founder and CEO at Insider. “We’ve built a culture of true customer obsession—delivering seamless migrations, unmatched support, and the fastest time to value, so brands can realize measurable growth across revenue, order value, and lifetime value.”
Gartner defines personalization engines as technologies that help marketers create and deliver the most relevant experiences for each individual by using data about their intent, context, and preferences. These engines tailor content, offers, and interactions across digital channels to support marketing, digital commerce, and customer service use cases.
What is Gartner Peer Insights(™)’ “Voice of the Customer”?
According to Gartner Peer Insights(™), the Voice of the Customer report aggregates verified peer reviews and ratings to guide IT decision-makers in their buying journey. Vendors included must meet strict review and rating thresholds. Insider believes that its recognition as the Customers’ Choice reflects the strong trust and positive feedback shared by its global customer base.
“Vendors placed in the upper-right of the ‘Customers’ Choice’ quadrant of the ‘Voice of the Customer’ have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience).”
This recognition comes just two months after being named as a Gartner Peer Insights™ 2025 Customers’ Choice for Multichannel Marketing Hubs, making Insider a 2025 Customers’ Choice vendor across both categories: Personalization Engines and Multichannel Marketing Hubs.
Insider has the highest overall ratings for Sales and Support Experience in the 2025 Personalization Engines VoC report
Insider believes that the Sales Experience rating (4.7/5 out of 54 reviews as of May 2025) demonstrates how Insider teams partner with prospective customers to deeply understand their current personalization maturity and co-develop a growth roadmap for long-term success.
Insider also believes that the Support Experience rating (4.9/5 out of 58 reviews as of May 2025) highlights its localized, consultative support model designed to go beyond ticket resolution. Insider supports customers in 28 countries across six continents, including North America, EMEA, APAC, and Latin America to ensure a smooth transition and tailored regional and industry-specific onboarding experience worldwide.
Lastly, Insider’s team believes that the Product Capabilities rating (4.7/5 out of 58 reviews as of May 2025) showcases robust, flexible tools that help brands connect data, predict intent, and personalize experiences in real time—across web, app, email, WhatsApp, and more.
What customers are saying
Read all Personalization Engines reviews for Insider on Gartner Peer Insights(™) >>
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Gartner, Peer Insights™ and The Gartner Peer Insights Customers’ Choice badge are trademarks of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
“Gartner, Gartner Peer Insights Voice of the Customer for Personalization Engines, Peer Contributors, 2023 and 2025”
“Gartner, Magic Quadrant for Personalization Engines, February 2025”
“Gartner, Magic Quadrant for Multichannel Marketing Hubs, October 2025”
About Insider:
Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform. With an integrated CDP that vertically integrates data and marketing application layers to fuel marketing automation and personalized customer journey orchestration across 12+ natively-supported channels, like WhatsApp, SMS, Email, Web, App, Site Search, and more. Insider helps marketers to efficiently collect, analyze, and predictively use first-party data in real time. As a result, brands accelerate growth, realize higher productivity, maximize marketing ROI, increase customer lifetime value, and create more valuable customer relationships.
The market-leading martech platform is trusted by one-third of the Fortune Global 500 and half of the Dow Jones Global Titans 50. Insider powers omnichannel experiences and customer engagement for 1,500+ of the world’s best-loved brands across retail, automotive, travel, and telecommunications, including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP.
