Insider Newsroom
September 09, 2025
Insider named #1 Leader across 11 categories in G2 Fall’25 reports
NEW YORK, NY (Sept 10, 2025)—Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has extended its market leadership in G2’s Fall’25 reports across 11 categories, earning top ranks in over 245 grids, reports, and indexes. Insider achieved a perfect 100/100 user satisfaction score in every category, solidifying its position as the #1 AI-native omnichannel platform trusted by marketers worldwide.
Insider continues to hold #1 leadership in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Conversational Commerce Platforms, Personalization Engines, and Ecommerce Personalization, for the eighth consecutive year while maintaining its top position in Customer Journey Analytics and Marketing Automation categories.
Insider received the highest product roadmap score of any vendor, 99/100, for its visionary product roadmap. Marketing and customer engagement professionals globally believe that Insider’s product development is headed in the right direction, with 97% of customers willing to recommend it to their peers.
Insider’s relentless drive to develop industry-first solutions has earned it a reputation as a true first mover, consistently adopting the latest technologies and capabilities ahead of other vendors. Following its recent $500M Series E investment, Insider is doubling down on research and development, with a strong focus on accelerating its AI solutions.
Insider received a score of 97/100 for ease of use and setup, thanks to its seamless onboarding and user experience, which enables marketers and customer experience teams to work efficiently.
Insider also earned 98/100 for onboarding and customer support, highlighting its ability to deliver a smooth migration and onboarding experience for its customers. With localized support in 28 countries across six continents, Insider serves some of the world’s largest brands. Its regional and industry-specific expertise ensures tailored solutions that align with each brand’s goals, scale growth, and deliver impactful customer engagement.
Over the past year, Insider has helped brands move away from clunky cloud suites and limited point solutions by eliminating migration and implementation barriers. As platforms become overburdened, outdated, or outgrown, migration is no longer optional—it’s a key step in business transformation.
Insider understands the challenges and concerns that come with switching marketing technology platforms. That’s why it offers a seamless migration process backed by industry-leading expertise—ensuring brands unlock the full potential of their marketing without disruption.
“Many brands are eager to move away from traditional marketing clouds that limit their growth. We are on a mission to help as many users as possible transition from legacy marketing clouds to Insider. We have developed a white-glove migration blueprint designed to make the transition seamless. In the last year, 150 brands have successfully made the switch to Insider using our automatic migrator and pre-built integrations and achieved up to 5X faster time to value compared to their previous vendor,” said Serhat Soyuerel, Co-Founder and CRO at Insider.
For the 8th consecutive year, Insider outperforms all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
See the full comparison report of Insider x Adobe x Braze x Bloomreach x Iterable x Salesforce
Insider has been named the #1 leader in all three Personalization categories: Personalization Software, Personalization Engines, and Ecommerce Personalization. With a perfect overall score of 100/100, Insider outranks all other vendors like Bloomreach (77/100), Braze (87/100), Dynamic Yield (66/100), Iterable (80/100), Klaviyo (67/100), MoEngage (68/100), Moosend (76/100), and WebEngage (77/100).
Marketing, CRM, and eCommerce professionals love how Insider delivers personalized customer experiences across any channel and supercharges their product recommendations, product discovery, and personalized search results strategies.
“With Insider’s platform and customer support team, we have achieved 12X ROI in 6 months. Smart Recommender helped improve the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.” — Marketing Director at Decathlon
With a perfect overall score of 100/100, Insider continues to maintain the #1 Leadership spot in the Customer Data Platform category, outscoring all other vendors, including Bloomreach (86/100), Fullstory (74/100), Klaviyo (62/100), Optimove (66/100), SAP CDP (52/100), Segment (66/100), Tealium (52/100), Treasure Data CDP (60/100), and WebEngage (77/100).
Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands orchestrate customer experiences by connecting siloed data from all data sources, including CRM and behavioral and engagement data from 12+ channels.
“Insider allows us to experiment, test, and gain valuable insights into online customer behaviour. We are able to manipulate our pages easily.” — Online UX and Content Director at Samsung
Last year, Insider extended its #1 leadership to the newly created WhatsApp Marketing category, emerging as the top choice for marketers and businesses using WhatsApp to engage their customers. With an overall score of 98/100, Insider has retained its top position this fall by outperforming over 70 vendors, from point solutions to multichannel marketing vendors, including Braze (63/100), Brevo (60/100), CleverTap (66/100), Gupshup (60/100), MoEngage (67/100), Netcore Cloud (62/100), respond.io (75/100), Wati (80/100), WebEngage (75/100), and WhatsApp Business Platform (74/100).
“Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns.” — Ecommerce Director at Slazenger
Insider remains the top choice for SMS marketers and continues to retain the #1 spot in SMS Marketing. With an overall score of 94/100, Insider has outperformed all the vendors in the SMS Marketing category, including Attentive (84/100), Birdeye (86/100), Bloomreach (67/100), Braze (71/100), EZ Texting (74/100), Klaviyo (68/100), MoEngage (68/100), Podium (90/100), SlickText (86/100), and WebEngage (72/100).
“Campaign creation on SMS is effortless. The pre-built templates and AI capabilities have helped us go to market faster. SMS has been a major driver for customer loyalty and retention. ” — Ecommerce Director at Birkenstock
Insider has been named the #1 Leader in G2’s newly launched Conversational Commerce category with a score of 89/100—outpacing Bloomreach (39/100), Sprinklr (75/100), yellow.ai (28/100), Zendesk (74/100), and more.
Conversational Commerce is reshaping how brands connect with customers, and Insider is leading that shift. By combining AI with unified customer data, every interaction becomes contextual, relevant, and personalized in real time.
Whether it’s showcasing products, sending tailored promotions, or enabling one-click purchases, Insider makes shopping as easy as chatting. AI chatbots resolve FAQs, guide buying journeys, and provide instant support, while live agents seamlessly step in for complex needs.
And because Insider connects across channels like WhatsApp, Messenger, and chatbots, brands can deliver human-like experiences that not only drive revenue but also strengthen customer loyalty.
“The combined power of WhatsApp and SMS allowed us to engage customers at critical decision points—whether it’s nudging them to book a test drive, sending personalized offers, or reminding them about service appointments. The automation capabilities of both products are robust, with tailored messaging flows that adapt to user responses, ensuring a seamless and conversational experience.” — Sales Director at Renault
Insider retains the #1 Leadership spot in the Ecommerce Search category with a score of 96/100 after entering the category only this year, outperforming all other vendors, including Algolia (69/100), Bloomreach (54/100), Constructor (55/100), Coveo (60/100), Doofinder (84/100), Klevu (52/100), Luigi’s Box (77/100), Netcore Unbxd (49/100), and Searchanise (63/100).
Insider’s AI-powered site search and merchandising solution, Eureka, personalizes search experiences and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query.
“Eureka’s AI-powered Search Recommendations stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors. This enhanced the CX and had a positive impact on our sales.” — App & Growth Director at DeFacto
With an overall score of 99/100 for Mobile Marketing, Insider is far ahead of other Mobile Marketing vendors like AppsFlyer (74/100), Attentive (74/100), Bloomreach (65/100), Braze (90/100), CleverTap (79/100), Iterable (73/100), MoEngage (68/100), Netcore Cloud (65/100), Salesforce (71/100), and WebEngage (62/100). Insider scored the highest (96/100) in capabilities like Segmentation, Optimization, Push Notifications, Email Marketing, Bulk SMS, Coupons and Promotions, and Dashboards.
Insider continues to develop industry-leading mobile solutions for brands seeking to capitalize on a new generation of consumers who prioritize convenience, immediacy, and conversational experiences across mobile channels, including in-app, App Push, SMS, WhatsApp, and Email.
“Insider’s A/B testing feature has enabled us to test variations of campaigns and find out which contributes to the highest AOV. We’ve also been able to improve our app downloads using personalized campaigns and offers.” — Digital Marketing Director at Domino’s
In addition to its #1 category leadership, Insider was ranked the #6 Best Software Product globally, standing alongside global industry pioneers like Google and HubSpot. This recognition follows Insider’s dominance across 245 grids, indexes, and regional reports in G2’s Fall25 Reports. Insider also earned over 365 badges across 410 reports in 11 different categories — including top honors such as Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more.
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