What are In-App Messages?
In-app messages are targeted alerts, banners, or pop-ups shown directly within your mobile app while customers are actively using it. In-app messages do not require opt-in.
For example, if a shopper adds items to their cart but hasn’t checked out, an in-app message can offer a timely discount or reminder, increasing the chance they complete the purchase.
Why use In-App Messages?
- Trigger contextual offers, onboarding cues, or reminders that increase clicks, sign-ups, and conversions during the user’s session.
- Segment audiences and tailor messages by behavior, purchase history, or location for higher engagement and retention.
- Use integrated A/B testing to compare message variants and find what most increases conversion, repeat visits, or revenue.
In-App Messages vs. Push Notifications vs. Email
| Channel | In-App Message | Push Notification | |
| Display Location | Inside mobile app | Device lock screen | Inbox |
| Opt-In Needed | No | Yes | Yes |
| Personalization | High | Moderate | High |
| Engagement Timing | Real-time, in session | Drives app open | Asynchronous |
| Example | “10% off now” banner | “Reminder: item left in cart” | “Welcome! Here’s a guide” |
FAQs
In-app messages appear only while users are actively using your app and do not require opt-in consent. Push notifications, on the other hand, reach users outside the app and require explicit permission. Both complement each other for engagement, but in-app messaging is ideal for guiding users during active sessions.
In-app messages appear while users are actively using your app, guiding them with timely offers, tutorials, or tips. By combining behavior-based triggers with personalized content, brands can boost engagement and conversions. Discover how cross-channel messaging strategies can amplify in-app results.
Yes. Using behavioral data, user segments, or real-time triggers (like recent purchases, browsing behavior, or device type), you can deliver personalized tutorials, promotions, and product recommendations directly in the app for higher relevance and engagement. Explore personalization strategies for in-app campaigns.
In-app messaging complements email, push, SMS, and web messaging to deliver a unified, personalized experience. Integrating all channels ensures consistent messaging and maximizes engagement across the customer journey.
