Voice Push
Voice push delivers spoken alerts or messages to smart speakers and voice-enabled devices, such as Amazon Alexa or Google Home, allowing customers to receive updates even when they are not looking at a screen.
For example, Alexa might announce, “Your order is out for delivery,” or Google Home could read a breaking news headline, all sent automatically.
Why use Voice Push?
- Reach audiences in new ways with hands-free alerts, using audio to engage users at moments when screens are not accessible.
- Provide timely, actionable updates such as order notifications, weather alerts, or personalized content that encourage immediate interaction.
- Respect privacy and shared environments by allowing users to control preferences and protect sensitive information on voice-enabled devices.
Voice Push vs. Mobile Push vs. Web Push
| Feature | Voice Push | Mobile Push | Web Push |
| Delivery Device | Smart speaker (e.g., Alexa, Google Home) | Smartphone via app | Browser (desktop or mobile) |
| Opt-In Required | Yes | Yes | Yes |
| Content Format | Spoken/audio message | Text and images | Text and icon/image |
| Engagement Mode | Hands-free, ambient, passive | Direct, interactive, real-time | On-site, timely, attention-grabbing |
| Example Use Case | “Alexa, your order shipped today.” | “Flash sale! Open the app to shop.” | “Left something in your cart!” |
| Interactivity | Low—voice command triggers | High—tap to open app | Medium—click to visit website |
| Best For | At-home reminders, updates, accessibility | Promotion, onboarding, retention | Cart recovery, news, re-engagement |
FAQs
To set up voice push, you’ll need to integrate with a voice platform (e.g., Amazon Alexa Skills, Google Actions) and trigger notifications based on your marketing automation logic. See our guide on push notification software for implementation options.
Voice push delivers spoken notifications through smart speakers or voice assistants. Automated triggers, like order confirmations or delivery updates, are read aloud to users, providing instant, hands-free alerts that enhance real-time engagement. Discover more about multi-channel marketing strategies with push notifications.
Voice push cuts through notification overload, capturing user attention in situations where phones aren’t accessible. It drives higher engagement and ensures critical messages, like order updates or reminders, are heard immediately.
