Glossary
A knowledge hub for digital marketers.
A knowledge hub for digital marketers.
Agent to Human Handoff empowers you to move a conversation from your AI agent to a live team member when a user needs nuanced help, such as for a disputed transaction or a request to "speak with a human."
Learn moreAgentic workflows let you automate complex tasks and entire customer journeys using autonomous AI agents that make decisions, adapt to changing conditions, and continuously optimize each step without your constant input.
Learn moreAI Intent Recognition identifies the true purpose behind a customer’s message, whether typed or spoken, allowing digital assistants or campaigns to respond appropriately.
Learn moreAn AI marketing engine automatically analyzes your customer data and empowers your brand to deliver real-time, personalized campaigns with minimal manual setup.
Learn moreA complexity threshold is the point where an automated marketing workflow, such as a personalized email campaign, becomes too intricate for basic automation and needs advanced AI logic or manual oversight.
Learn moreIn-app personalization means making every interaction inside your app feel uniquely tailored for each user based on live data, such as their purchase history, behavior, or preferences.
Learn moreAn Insight Agent is an AI-powered assistant that delivers instant, actionable marketing analytics and answers through a conversational interface, eliminating the need for manual data analysis.
Learn moreA task-oriented AI agent is an autonomous system designed to analyze customer data, make decisions, and complete specialized tasks for you in marketing or support workflows, such as automatically recommending products to shoppers based on browsing behavior or resolving support queries in real time.
Learn moreAutonomous agents are AI systems designed to operate independently, making decisions and taking actions without waiting for step-by-step human input.
Learn moreA headless AI agent is an artificial intelligence system that runs entirely in the background, with no screens, no chat windows, and no direct user interface.
Learn moreA multi-agent system enables you to solve larger problems by assigning different tasks to a team of AI agents, each working independently but communicating in real time.
Learn moreA Personalization Management System (PMS) is an integrated software solution that empowers you to tailor messaging, content, and experiences for individual users based on their data, behavior, and preferences, often across multiple channels, in real time.
Learn moreA reasoning engine helps your AI systems analyze your data, apply stepwise logic, and decide on actions much like a human problem-solver.
Learn moreA shopping agent is an AI-powered assistant that helps your customers find, compare, and purchase products efficiently, much like an in-store expert guiding shoppers in real time.
Learn moreAgentic AI is an advanced form of artificial intelligence that goes beyond responding to prompts. It can plan, decide, and act autonomously toward a goal.
Learn moreAgentic personalization uses autonomous AI agents to deliver real-time, tailored customer experiences across all touchpoints, helping your team proactively adapt content, interactions, and recommendations before customers even ask.
Learn moreAI customer segmentation allows you to automatically divide your customer base into meaningful groups using artificial intelligence and machine learning.
Learn moreAn AI agent automatically analyzes customer data, makes decisions, and completes marketing or support tasks for you, like recommending products or answering complex queries.
Learn moreContextual personalization adapts your digital experiences, such as website banners or app recommendations, to each user’s live setting, such as their device, location, or weather.
Learn moreConversational SMS Marketing drives real-time, two-way interactions with your audience through personalized text conversations, rather than traditional one-way promotional blasts.
Learn moreCookieless personalization lets you create tailored experiences for your visitors without relying on third-party cookies or intrusive tracking.
Learn moreCustomer journey orchestration helps you guide each customer’s experience in real time across all channels.
Learn moreMultimodal AI is an advanced form of artificial intelligence that can interpret and generate information across multiple data types, such as text, images, audio, video, and sensor data.
Learn moreOmnichannel personalization means tailoring every customer’s experience to their preferences across all touchpoints, including web, email, SMS, app, and in-store.
Learn morePersonalized SMS campaigning refers to sending text messages to your customers that are tailored to their preferences, purchase history, or recent behaviors.
Learn morePolyphonic AI is an architectural approach where multiple AI agents or models work simultaneously, each specializing in reasoning, creativity, or data analysis to solve a problem in coordinated harmony.
Learn morePredictive AI modeling enables you to anticipate specific outcomes, such as which customers will make a purchase, likely churn, or preferred engagement channels, by analyzing patterns in historical and real-time data.
Learn morePredictive personalization uses machine learning and data analytics to deliver tailored experiences, offers, or content to individual customers based on their predicted behaviors and interests.
Learn moreReal Time Orchestration enables you to shape customer experiences as they unfold, using up-to-the-second data from browsing, purchasing, and engagement events.
Learn moreSegment-based personalization lets you tailor marketing messages and experiences to distinct audience groups based on shared characteristics.
Learn moreSMS marketing automation lets you send targeted text messages, like birthday discounts or order updates, at exactly the right moments.
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