Glossary
A knowledge hub for digital marketers.
A knowledge hub for digital marketers.
App uninstall rate refers to the percentage of users who uninstall the app within a specified time.
Learn moreCustomer Acquisition Cost (CAC) is the total expenses incurred to acquire a new customer.
Learn moreA customer journey map is a visual guide that shows the full experience a customer has with your brand across every touchpoint, from first discovering you to becoming a loyal advocate.
Learn moreMiddle-of-the-funnel refers to marketing activities that are carried out to align the products and services with the visitors' problems and needs. Users who are in the MOFU are already in touch with your brand for nurturing.
Learn moreNative opt-ins are triggered when the browser displays the prompt to seek permission from the user without any context.
Learn moreNet promoter score is a simplified index that is used as a proxy for understanding customer experience, satisfaction, and loyalty. It’s usually a range from 0-10 and customers are asked to share their feedback by giving appropriate scores.
Learn moreThe next best channel is a predictive segmentation technique that determines the best channel branch among the given channels in the user-journey according to the past behavior of the user.
Learn moreOne-to-one personalization or personalized marketing is a marketing strategy that uses data to deliver highly individualized messages and offers to current or future customers
Learn moreOTT stands for over-the-top. OTT is basically streaming media services offered directly to viewers over the Internet.
Learn moreRelationship marketing focuses on building, nurturing, and maintaining mutually beneficial customer-brand relationships over the long haul.
Learn moreRich push notifications are pushed notifications that include rich elements like an image, GIF, sounds, video, in-message experience, and simple text.
Learn moreSunsetting is the process of identifying and ceasing to send messages to disengaged users.
Learn moreA user profile is a collection of demographic information and behavioral data about a particular user.
Learn moreWebhooks are ways of augmenting or changing the behavior of web pages with customized callbacks. These callbacks can be used by third-party users and developers who are not related to the original website.
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