Put It Forward

Put It Forward and Insider

Put It Forward works with Insider to create a smart customer experience system that helps businesses grow by making their customer data work better together with hundreds of no-code integrations for 3rd party systems and seamless process management. Instead of having customer information scattered across different systems, this partnership combines Put It Forward's easy-to-use automation tools with Insider's smart personalization technology to create one powerful solution. This means businesses can automatically predict what customers want, send them personalized messages across email, text, and apps, and make faster decisions that lead to more sales and happier customers. The result is a system that saves time, reduces costs, and helps companies deliver the right message to the right customer at exactly the right moment, leading to real business growth that can be measured and proven.

Use Cases

Unified Customer 360 for Omnichannel Marketing

Marketing director Sarah's team struggles with scattered customer data across Salesforce, HubSpot, and analytics platforms, making personalized campaigns impossible. Put It Forward automatically connects all systems to Insider's CDP, PIF Internal Confidential 2 Put It Forward, Inc. 3300 N IH 35 Ste 700 Austin TX 78705-1849 creating unified real-time profiles. Sarah's team now delivers consistent, personalized messages across all channels. Result: 70-80% revenue growth, 30% faster decisions, and seamless experiences that increase customer lifetime value through intelligent, connected touchpoints.

Progressive Customer Profiling & Engagement

Customer success manager Michael wants to improve experiences as new data becomes available but lacks processing infrastructure. Put It Forward captures every interaction from all systems, automatically enriching Insider's CDP profiles in real-time. As customers engage, profiles become increasingly detailed, enabling hyper-personalized experiences. Michael's team achieves 80% ROI within 3 months, 10-20X efficiency gains, and targeted engagement using 120+ evolving customer attributes.

Enterprise Data Management & Governance

IT director Lisa manages 50+ systems while ensuring regulatory compliance. Her team manually syncs data and generates reports while fighting silos and security issues. Put It Forward automatically discovers, maps, and integrates all enterprise data with consistent governance and quality checks, connecting to Insider's CDP for regulatory compliance. Automated tracking and reporting eliminate manual oversight. Lisa achieves 85% management overhead reduction, 100% audit readiness, and proactive governance supporting business growth.

Real-Time Marketing Campaign Optimization

Marketing lead Jennifer launches campaigns but can't optimize in real-time, wasting ad spend. Put It Forward automatically collects performance data from all channels, feeding Insider's AI platform which adjusts targeting, timing, and personalization instantly. When email engagement drops, the system shifts budget to high-performing social ads automatically. Result: 12x ROI improvement, 150 hours monthly saved, and 24x cost savings versus manual optimization.

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#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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